My Previous Life in Retail Design (& overnight installs!)

Before I started Khaya Studio and returned to the world of residential interior design, I spent ten years in London working in the exciting world of retail design. It was fast-paced, creative, and often a little bit chaotic - but it taught me so much about design, detail, and creating spaces that truly connect with people.

Creative Beginnings

The first design agency I worked for had clients including Levi’s, H&M, Fendi, Selfridges, and Harrods. The briefs were bold, the budgets were generous, and the opportunities to push boundaries were endless. We could really go for it with creative ideas, and it was incredibly exciting to see those concepts come to life.

Of course, the pace was relentless. Installations often had to be completed overnight - sometimes within 12 hours or less. Once the last shopper had left and the doors were locked, we would swoop in with a full installation team, transforming the space completely before morning. It was stressful but also hugely rewarding to see such dramatic results unfold so quickly.

Memorable Installations

One of my favourite projects was the Make Your Own Magnum experience in Selfridges. We created an ice-cream parlour where customers could design their own ice creams - complete with a chocolate fountain, giant ice-cream stick tables, and a three-metre-tall balloon. It was playful, immersive, and designed to spark joy - something that still influences how I think about engaging interiors today.

From Flagships to Lifestyle Brands

Next, I worked for Jaeger, helping to update their stores and design their flagship shop in Marylebone. This was a completely different kind of project - more refined and fashion-led - but just as fun in its own way.

Later, I joined a design agency specialising in the outdoor and lifestyle sector, working with brands like Icebreaker, Dickies, and Havaianas. This role took me all over Europe and even further afield - I flew to New Zealand and China to meet clients and brainstorm new concepts. Each project challenged me in new ways and broadened my perspective as a designer.

Lessons for Residential Interiors

Although retail and residential design are very different worlds, each has influenced how I work today. Retail design taught me about creating impact, telling stories through space, and working to challenging deadlines. Residential design requires more intimacy and longevity - but I still draw on the creativity, attention to detail, and sense of theatre that retail design instilled in me.

Interior Designer Bristol: Bringing a Unique Perspective

Now, as an interior designer in Bristol, I carry all of these experiences with me. My background in retail design means I approach projects with both creativity and precision - understanding how to balance practicality with beauty, and how to create spaces that feel both functional and inspiring.

Looking back, my time in retail design was great fun, and it continues to inspire me every day in the world of interiors.