A playful and vibrant pop-up in the heart of São Paulo, this project celebrated colour, texture and informal, welcoming design. Natural wood floors, crisp white furniture and lush green walls created a fresh backdrop, punctuated with murals, ribbon installations, and resin-set fruit counters. While designed for a retail environment, this layered, lively aesthetic takes cues from contemporary residential interiors - balancing clean, simple foundations with personality-filled accents that lift a space and invite people to linger.